VfL Wolfsburg |ROWE

VfL Wolfsburg and ROWE join forces

As of August 1st, 2024, we are the new top partner to the VfL Wolfsburg women's team. Our brand logo now decorates both the LED bands and the sleeves of the training and warmup gear worn by the repeat winners of the Pokal.

Svenja Huth's team has an impressive track record to look back on: they have already been German champions seven times, took the DFB Pokal eleven times, and twice were crowned winners of the UEFA Women’s Champions League.

This collaboration brings together two top talents that stand for excellence, perseverance, and team spirit. Like the “She-Wolves,” who deliver top athletic performances as a result of hard training and unswerving dedication, we also deliver top performance as a result of innovation, quality, and reliability “Made in Germany.”

We're thrilled to be an official top partner to the women of VfL Wolfsburg. This is because at ROWE, we strongly believe in and promote female empowerment and equal opportunity – values that are very dear to me. We look forward to demonstrating our commitment to women's soccer and the promotion of top performances in sports over the next two years. Because in German, “performance” is a feminine noun, and that’s no coincidence.

Dr. Alexandra Kohlmann

CEO of the ROWE Group

Our new top partnership with the VfL Wolfsburg women's team is a huge step for us at ROWE. We’re excited about the many different opportunities we’ll have to support these incredible athletes, and look forward to success in our collaboration over the next two years. Through this partnership, we want to make clear our commitment to passion and performance in elite sports.

Stefan Wermter

Co-CEO of ROWE

ROWE AND VfL WOLFSBURG!

The jersey is flocked and the partnership is sealed: as of August 2024, we are the top partners of the “She-Wolves!”

Together, we're sending a strong message for passion, team spirit, and commitment – on and off the playing field. Click to watch the video and let us inspire you.

Watch now