NEW CLASSIC ALLIANCE:

ROWE STRENGTHENS ITS COMMITMENT TO THE CLASSIC CAR MARKET

ROWE is now part of the New Classic Alliance. Initiated by Automechanika Frankfurt, this new business network is the first to specifically link the automotive aftermarket with the international classic car scene. The aim is to highlight the industry's classic car expertise and demonstrate the economic potential of this growing segment, particularly for workshops and retailers.

The New Classic Alliance focuses on topics such as securing the supply of spare parts, preserving and transferring specialist know-how, and strengthening the network between industry, trade and service providers. The classic car market for old-timers, young-timers, collector's cars and supercars is considered to be highly fragmented, but offers attractive opportunities for new business models in maintenance, restoration and specialized services.

Enormous potential of the young-timer and old-timer scene

Members of the network gain access to exclusive industry information, relevant contacts and selected classic car events. The initiative is supported by renowned partners such as the international classic car umbrella organization FIVA and companies from industry and the service sector. In this way, the New Classic Alliance specifically strengthens the visibility and cooperation of professional players in the classic car scene, which also includes ROWE with its classic oils and care products.

Automechanika Frankfurt from 8 to 12 September 2026 will be a central meeting place for the community. Networking formats, a specialist supporting program and special highlights are planned in Hall 11.

VOICES ON COOPERATION

“Our participation in the B2B Classic Car Network is a clear commitment to our involvement in the field of classic and modern classic cars. Historic vehicles exude pure fascination, but also require particularly intensive care from their owners to protect them and maintain their value. The interests and needs of the classic car scene are as diverse and exciting as our high-quality full range of products. Our product solutions thrive on the exchange with connoisseurs. With the classic oils in our vintage product range, ROWE already offers a wide selection that meets the special requirements of young and oldtimers. Bringing together the automotive aftermarket and professionals from the scene offers enormous potential for networking, expanding our portfolio in a targeted manner and thus contributing to ensuring that enthusiasts can enjoy their classic cars for as long as possible.”

Stefan Wermter

ROWE Management