EUROPART and ROWE enter into

strategic partnership

On September 1, 2025, ROWE and EUROPART, Europe's number one for commercial vehicle parts and workshop supplies, launched a wide-ranging collaboration to continue their “Made in Germany” success stories together.

As part of this partnership, EUROPART will now exclusively supply ROWE products to the commercial vehicle market, workshops, and fleet customers, in addition to its successful own brand. The cooperation marks the beginning of a close, long-term partnership aimed at joint growth and sustainable success.

To this end, both companies can not only draw on a shared understanding of values, but also benefit from their geographical proximity to each other when it comes to implementing and planning any measures. The nearest EUROPART store, one of over 70 in the country, is less than 50 kilometers from the ROWE main plant in Worms. Both companies have their roots in Germany and are also active internationally. Now they are combining quality, expertise, and market access, thereby underlining their clear commitment to innovation, customer satisfaction, and sustainable development.

"In EUROPART, we have found exactly the right partner for the commercial vehicle sector, one that not only shares our high standards of quality, service, and customer focus, but is also internationally active like us. With a shared philosophy of quality and a large international reach, this is a significant gain for all sides. We firmly believe that the combination of the EUROPART network and our HIGHTEC lubricants will be the key to a successful future in the commercial vehicle market."

Stefan Wermter

Co-Managing Director of ROWE

"The cooperation with EUROPART represents a huge step forward for us in the national and international commercial vehicle market. We are therefore very proud that EUROPART will exclusively carry ROWE products in its portfolio in the future, apart from its own brand. The working methods and corporate cultures of both companies complement each other perfectly – the cooperation is based on partnership, runs smoothly and is clearly focused on common goals. We couldn't have asked for anything better and we are very much looking forward to establishing more and more contacts within the EUROPART network."

Markus Bayer

Head of Sales DACHBLX at ROWE

“With ROWE, we are gaining an established partner whose product quality and vertical range of manufacture perfectly complement our range of lubricants. This enables us to create real added value for our customers in the European commercial vehicle market.”

Sebastian Kamphaus

Director Commercial Management at EUROPART