PASSION IN ITS MOST VISIBLE FORM
New look, one mission: after 15 years of motorsport at the highest level, ROWE RACING is not starting its 16th season quietly – but with a visual declaration of intent. Our GT3 racing car is sporting a new identity design. The modified look not only reflects our courage to change, but also shows who we are – more focus. More fire. More ROWE.
Our identity. Our color. Our fire.
The new identity design brings the vehicle and brand even closer together. The BMW M4 GT3 EVO is dominated by the powerful ROWE red. It stands for what drives us: passion for motorsport. Speed. Precision. Teamwork. Thrills. Adrenaline. Power.
What companies define as brand identity, we live on the race track. Our paintwork is not decoration. It is DNA on carbon. Where other designs seek to attract attention, ours makes a statement: this is not just any competitor. This is a multiple champion and renewed title contender – a visual declaration of intent for the upcoming season.
Time for something new. For something bigger.
Motorsport is more than just competition. It is high-voltage emotion. It is adrenaline every millisecond. It is teamwork under extreme conditions. Our new design conveys precisely this feeling to the outside world. It stands for 15 years of experience. And for the unbroken hunger for a 16th season.
Clear. Uncompromising. Performance-oriented. The new look is not a departure from the old, but a further development of our identity. Ready for the next chapter? We're starting now!
ROWE RACING - One TEAM. One Goal.
ROWE is involved in motorsport not just out of passion for the sport or for a good image, but because no test is more realistic than out on the race track. We therefore use findings from our “driving laboratory” to research new lubricants and to optimize existing formulations. With ROWE RACING, we achieve something that cannot be recreated in any laboratory in the world: the practical test under extreme conditions.
The team's main focus has always been on endurance racing, but especially on the extreme challenge of the 24-hour races. “The more difficult the situation and the greater the stress, the more ROWE RACING can shine,” says Hans-Peter Naundorf, Team Principal of ROWE RACING.