GT World Challenge

Focus on performance and sustainability

ROWE is the official lubricant partner of the SRO Motorsports Group, which is responsible for the organisation of the GT World Challenge. The partnership includes the Fanatec GT World Challenge Powered by AWS in Europe, Asia and the United States. ROWE's involvement in the racing series highlights the international focus of the company's growth strategy. ROWE has been working with SRO in Europe on a basis of trust for a long time: Here, the role goes beyond that of a sponsor, as ROWE RACING has been competing in the European counterpart Fanatec GT World Challenge Europe powered by AWS for years. SRO is organising more than 100 race events worldwide in 2023 and with their shared focus on performance and sustainability, SRO and ROWE will enter into a mutually beneficial collaboration in the coming years.

Since the company was founded, ROWE has always been characterised by a deep conviction to act sustainably and reduce CO2 emissions. One of our goals is to test our more sustainable products in motorsport under extreme conditions and put them to use in racing. With the SRO and the GT World Challenge, we have partners at our side who are pursuing this path together with us with great commitment.

Dr. Alexandra Kohlmann

Managing Director of ROWE

We are pleased to announce that our relationship with ROWE will grow considerably in 2024. The role of official lubricant is crucially important, so it is essential to work with an established and respected partner. We know the quality of ROWE products and the name has been present in our championships for more than a decade, further demonstrating the brand’s commitment to motor racing. I very much look forward to a successful working relationship.

Stéphane Ratel

SRO Motorsports Group Founder & CEO

sro meets rowe

We have a lot in common with SRO, the organization behind the Fanatec GT World Challenge. And not just in sporting terms. To reconcile motorsport and sustainability is just as important to our partner as it is to us. Therefore, it was a great pleasure for us to welcome Robbie Montinola, Vice President Marketing, Communications and Business Development of SRO America, to our plant in Worms shortly before the 24 Hours of Spa. He was deeply impressed by how sustainably we produce lubricants today already.

Impressions

GT World Challenge America

All about the gt world challenge

Find out more about the SRO Motorsports group here.