NOW NEW: LENTICULAR EFFECT ON ALL CAPS OF ROWE HIGHTEC PRODUCTS
High performance, sustainability, innovation and reliability – values that have been the foundation for ROWE's success since 1995. People in over 80 countries worldwide trust our high-quality and versatile lubricants and the quality seal 100% Made in Germany.
The growing recognition of ROWE also brings challenges. In this context, it is particularly important for us to protect you and your businesses from counterfeits. For this reason, we have taken various measures to quickly and reliably identify ROWE original products.
‘R’ HOLOGRAM ON OUR ROWE LABELS
We informed you about the first step – the new hologram marking on our labels in the form of an "R" – on December 9, 2025.
UNIQUE LENTICULAR IMAGE ON ALL HIGHTEC CAPS
With the filling date of May 15, we will implement the next measure for all ROWE HIGHTEC products and also customize the caps. A lenticular image will be integrated on all caps of 0.5 to 20-liter plastic containers. The so-called lenticular effect ensures that different images can be seen depending on the viewing angle. This not only means a high recognition value for ROWE products but also represents an effective counterfeit protection.
Note: The cap of ROWE ESSENTIAL products are not affected by this.
We care very much about effectively protecting you and your business from inferior products and the associated risks. The two measures taken on the label and cap will be a great help to you in the future and provide the necessary assurance in case of doubt. An overview of authorized ROWE dealers can also be found at:
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