Built for your Ambition.
The Scene inspired it. We engineered it.
Driven by passion. Engineered by expertise.
As a car enthusiast, you have your own unique standards. You’re all about passion, individuality, performance, and aesthetics. Even more spectacular, even bigger, even faster, even louder. Your goal: simply to get the most out of every vehicle.
Anyone who invests so much in their vehicle doesn’t cut corners. Not when it comes to choosing components, not when it comes to the countless hours of work you put into your ride, and not when it comes to the price.
Tuning Oils for Your Ambitions
Together with BreitenBerg and Aulitzky Tuning, ROWE brings “car culture” and lubricant expertise together. The result: two engine oils with different application profiles, designed to meet the demands of true car enthusiasts like you. Not just any oil for just any engine – but an oil for your dream on wheels.
Our products prioritize the well-being of your car and operate within clearly defined approvals and application ranges. Driven by our shared passion for performance. Rooted in our motorsports DNA. Shaped by our own research and development. Backed by our commitment to quality and our love for everything that keeps the engine running.
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Price per liter: 18.36 €
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Price per liter: 28.73 €
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Price per liter: 30.44 €
Strong Partners by Our Side
You know the scene and understand what matters most. That’s why we got together, talked, analyzed, and fine-tuned. The result is two products that are a perfect fit – just like a sports exhaust belongs to a tunnel and to the passion for tuning, just like car meets belong to the opening, or the car wash on Friday night.
BreitenBerg: His passion for horsepower is undeniable. So is his desire to bring people together and entertain them. His journey required a lot of determination and hard work. But the key to his success was, above all, one thing: authenticity. In 2017, he turned his hobby into a career, growing from a streamer to an entrepreneur. The Lübeck native has been collaborating with ROWE since 2025. Today, well over 300,000 people follow him on Twitch, YouTube, and Instagram.
Aulitzky Tuning: From a hobbyist mechanic to a family-run auto business, to a high-performance tuning company with its own exhaust system production, software optimization, motorsports modifications, and specialization in BMWs. Behind this Middle Franconian company lies not only an impressive and eventful history, but above all an incredible amount of passion, expertise, teamwork, and the drive to be better than the rest.
Would you like to become a ROWE partner and are you interested in our tuning oil?
We’d be happy if you used our contact form.