ROWE news

4/7/26

ROWE RACING ANNOUNCES DRIVER LINE-UP

It’s finally time to get back on track: the motorsport season is about to begin, and following a successful 2025 calendar year, ROWE RACING has set the course for another strong season. Alongside the new look of the BMW M4 GT3 EVO, there are also some changes on the driver’s side.

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PASSION IN ITS MOST VISIBLE FORM
New look, one mission: after 15 years of motorsport at the highest level, ROWE RACING is not starting its 16th season quietly – but with a visual declaration of intent. Our GT3 racing car is sporting a new identity design. The modified look not only reflects our courage to change, but also shows who we are – more focus. More fire. More ROWE.

2/20/26
FOR COMMERCIAL VEHICLES: ROWE LAUNCHES NEW TRANSMISSION OIL ON THE MARKET
Today we are introducing our new high-performance multi-grade transmission oil HIGHTEC TOPGEAR MAX FE SAE 75W-80. This first-class rationalization grade based on HC synthetic oil ensures smooth shifting and high temperature stability, even with extended oil change intervals.

2/10/26
ROWE TAKES ANTIFREEZE READY-MIX TO A NEW LEVEL
The continuous development of our products is one of ROWE's quality promises. With the new -40 °C ANTIFREEZE product line, we are raising the performance of our ready-mix products to a new level.

1/23/26
NEW NETWORK, STRONG PARTNERSHIP: ROWE JOINS AAMPACT
ROWE is now a member of AAMPACT. This step makes us part of a strong international network that specifically promotes the interests of the independent spare parts market and actively shapes the future of the automotive industry.

1/7/26
NEW HOLOGRAM MARKING ON ROWE LABELS
Since 1995, ROWE has stood for high-quality and versatile lubricants. Our values – high performance, sustainability, innovative strength, reliability and 100 % Made in Germany – are the foundation of our company and also the recipe for success that has made our products available in over 80 countries worldwide.

12/9/25
AUTOMECHANIKA DUBAI: FOCUS ON THE NEW ROWE ADDITIVES
Automechanika Dubai will once again welcome experts from around the world to the United Arab Emirates from 9 to 11 December 2025. ROWE will once again be exhibiting in the German Pavilion on a large stand in Hall Zaabeel 3, Stand Z3-F34, and looks forward to seeing you there. This year's special focus: our new HIGHTEC additives and our expanded portfolio of sustainable lubricants.

12/8/25
SUSTAINABLE AUTOMATIC TRANSMISSION FLUID EXPANDING ROWE RANGE
SUNSPEED ATF 9000 is a multifunctional ATF (automatic transmission fluid) that meets the requirements of the most common specifications of American, European, and Japanese manufacturers. This oil is a high-quality product with an extremely wide range of applications in modern automatic transmissions.

12/5/25
ROWE RACING FIGHTS ITS WAY TO SECOND PLACE IN THE FIA GT WORLD CUP
Pure thrills at the season finale in Macau! With an impressive performance, ROWE RACING and BMW M works driver Raffaele Marciello secured second place in the 2025 FIA GT World Cup in Macau. On the ultra-difficult street circuit, the team showed fighting spirit, precision and pure passion. In the end, they only had to give way to Antonio Fuoco in the Ferrari.

11/17/25
NEW ADDITIVE PRODUCT SERIES FROM ROWE SETS NEW STANDARDS
ROWE stands for German engineering and high-quality lubricants that are “100% Made in Germany.” Uncompromising quality, efficiency, and reliability are the standards we apply to fuel, engine, and coolant additives. Our high-performance additives are more than just supplements—they are key technologies for clean engines, sustainable performance, and smart problem solving.

11/12/25
NEW CLASSIC ALLIANCE: ROWE STRENGTHENS ITS COMMITMENT TO THE CLASSIC CAR MARKET
ROWE is now part of the New Classic Alliance. Initiated by Automechanika Frankfurt, this new business network is the first to specifically link the automotive aftermarket with the international classic car scene. The aim is to highlight the industry's classic car expertise and demonstrate the economic potential of this growing segment, particularly for workshops and retailers.

11/6/25

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